Research VR Podcast - The Science & Design of Virtual Reality

015 - Behavioural analysis in VR with Retinad

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What is Retinad?

Retinad is a team of wide variety of experts, including neuroscientists, working on behavioral analytics of Virtual Reality content. That means tracking, measuring and trying tom ake sense of what a user does once they are in the headset. They are mainly focusing now on 360 videos.

Measurements implented already now include gaze tracking, *higher fannel analytics, such as google analytics, and more.

All in all, by recording where a user is looking, dynamics of VR can be derived, giving a sort of tree diagram when, where and what path a he or she chose.

At the moment, Retinad can be used as Unity plugin, providing data output through web dashboard. Additionally, it is compatible with Unreal Engine, Android, and GearVR.

Behavioral analytics approach

Can one capture the lougther using only an HMD? To validate this an other similar questions, behavioral data are compared to higher detail level data, such as EEG.

On the other hand, closer to the ground, what makes a 360 content a good one? On the one hand, this can be easily evaluated through so called Completion Rate - how many users did watch until the end? On the other hand, it is important to capture, how many users did look at the key components of the scene in the right time, such as main character performing an important part of the story - so basically evaluate how closesly did a user follow designed story board or workflow?

Bright future

The fact is, it is hard to find a 360 video content that is compelling for anyone outside of VR community. That is why Retinad provides tools that help with creating the grammar of VR and 360 video content.

Interesting Links


Thanks everyone for tuning in to another episode of ResearchVR. Hope you enjoyed listening to it and learned something new.

Thanks to Alexander Haque from Retinad for sharing his expertise with us and our listeners.

If you would like to hear more from Retinad, or use their tools, do not hesitate to contact them:

Topic Suggestions, Guest Invites, and all other all feedback are helpful! Feel free to contact us under or via twitter

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Special thanks to Nerses Balabanian for the intro and outro music! Find him at here


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About this podcast

The Podcast behind the Science and Design of Virtual Reality and Spatial Computing.

By combining our background in Cognitive Science and VR Research, we break down important Neuroscience to extract Design principles.

Each week, we feature the companies, founders, and researchers that are shapers of this Immersive Tech Industry.

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This podcast is produced by

by Azad Balabanian & Petr Legkov



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