Hello and welcome to episode number 17 of ResearchVR podcast! Where we dig deep into Virtual Reality with Cognitive Science and Economic Research.
For those of you joining us for the first time, ResearchVR is a weekly podcast dedicated to breaking down years of Virtual Reality Research into a digestible form, and discussing the current economic trends of the industry around the world.
Today on the show we are having with us Julie Krohner, a Social Scientist and Ethnographic Researcher, with whom we are discussing The shift from information to experience age with a specific focus on the influence of VR.
Julie finished her:
- Bachelor’s from the University of Wisconsin in Communication Arts,
- Master’s in Mass Communication from the University of New Mexico, and an ABD PhD in Communication and Psychological Research studied interpersonal, intercultural, organizational, rhetorical, public, mass, and non-verbal communication
- studies with Everett Rogers, the father of Diffusion of Innovation theory, at UNM
Her focus is examining how ideas/movements/products/services are born, and how they diffuse into society.
The shift from informational to experiential age
VR is the next wave of connectedness. Every day we consume huge amounts of textual information - Twitter, Facebook etc. If we don't log in to check the feed for one or two days, we already feel like falling behind. That provideded a certain single-channel experience beyond just consuming informaiton. Next step was a multichannel consumption of information - text, photos, videos. And now we are living through new milestone - consuming information through virtual reality. Through being immersed in environment, the information is completely differently experienced than just textual format.
Diffusion of innovation
The tool to predict when and how people are going to adopt new technology. It is very difficult to talk about adoption of VR and AR, becasue it's even hard to define what are they - some people could be using some technology without knowing it is an AR. Another conflicting influence on early adoption curve is the poor quality content. A lot of people who were not versed in challanges of VR tried out early apps that made them noisaited or not interested. Then they went and talked to their friends about it, spreading negative bias about this new medium based on poor content quality.
Thanks everyone for tuning in to another episode of ResearchVR. Hope you enjoyed listening to it and learned something new.
Thanks to Julie Krohner for sharing her expertise with us and our listeners.
If you would like to hear more from Julie do not hesitate to contact her.
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Special thanks to Nerses Balabanian for the intro and outro music! Find him at here