In past episodes we discussed different tools for user analytics: the quantitative analysis from videos (012 - User Testing w/ Geoffrey Skow - FishbowlVR) and heatmaps based on eye- and gaze direction (015 - Behavioral analysis in VR with Retinad). This week, together with Robert Merki from CognitiveVR, we went one step further - we took a deep dive into 3D behavioral analytics.
Everybody says that user testing is important. But why? And why should you gather quantitative data? It is because of how strong embodied cognition is - a lot of decisions, troubles, and actions are perceived and processed on the unconscious level, meaning that users are often unable to report objectively on what worked and what didn't. More often quantitative user testing can only be achieved if the implantation of the tool is easy and quick to implement. Hence, the CognitiveVR SDK requires zero additional lines of code (unless a developer wants to save custom events).
CognitiveVR has a wide range of customers - from medical training app to tons of games. Based on their unique perspective, we've asked Robert about his observations of the VR market. Most interestingly, while their clientele divides 50/50 between entertainment and serious content developers, it is enterprise that is particularly interested in user testing tools.
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Thanks to Robert Merki from CognitiveVR for sharing their expertise with us and our listeners. If you have any questions or are interested in behavioural analysis tools, you can reach him under:
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Special thanks to Nerses Balabanian for the intro and outro music! Find him at here